Building the marketing plan
1. Review the following U.S. Small Business Association (SBA) Website resources:
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- Marketing 101
- Marketing 201
- Creating a Marketing Action Plan
- 5 Tips for Writing a Basic (and Un-Daunting) Marketing Plan
2. Watch the following YouTube videos:
- Small Business Marketing 101: Creating a Marketing Plan
- 8 Advanced Marketing Hacks: How To Get People To Pay Attention To Your Idea
- 7 Small Business Marketing Strategies – Top small business marketing strategies
- Five Low Cost Marketing Strategies for Small Businesses
- 7 Marketing Trends to Help you DOMINATE Social Media in 2017
- Best Social Media Marketing Strategy In 2019
- How To Create A Social Media Marketing Plan For The New Year
- 14 Guerrilla Marketing Tactics for Entrepreneurs
3. Review the following Entrepreneur resources:
- Defining Your Brand: The First Step In Your Marketing Strategy
- The Basics of Branding
- Developing a PR Plan
- How to Sell in 60 Seconds
4. Watch the following TED talks:
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Assignment 3: Marketing Plan
- Prepare a Marketing Plan that answers that the following pertinent questions:
- Product Description: What product or service are you going to provide?
- Marketing Strategy: How will your marketing plan support your business goals?
- Mission Statement: What are you trying to accomplish, and why?
- Target Market: Who are you trying to reach with your marketing activities?
- Competitive Analysis: Who are you up against, and where do you rank?
- Unique Selling Proposition: What makes your business unique?
- Pricing Strategy: What will you charge, and why?
- Promotional Plan: How will you reach your target market?
- Social Media: How will you employee social media? Provide specific details from the video presentations.
- Marketing Budget: How much money will you spend, and on what?
- Action List: What tasks do you need to complete to reach your marketing goals?
- Metrics: How are you implementing the plan and where can you improve?
- The submission should cite at least five sources from the course material and should use APA format. This assignment will require around a 1000 words. Use Word .doc/.docx format.
- Prepare a Marketing Plan that answers that the following pertinent questions: