“Marketing to Uncle Sam” Please respond to the following:
- From the first e-Activity (Go to the U.S. General Services Administration (GSA) Website, located here, and research how to sell to the federal government. Be prepared to discuss. Use the Internet or the Strayer Library to research articles on federal support programs for the small-business owners.), explain the purpose of the GSA schedules. Analyze the importance of using GSA schedules in the process of pursuing government contracts for different businesses. Include an example to support your response.
- Imagine you are a small-business owner. Identify key methods you would use to market your product or service to the U.S. government. Determine the most effective approach for selling your product or service to the government and explain your rationale.