Business Terms and concepts

In the following examples, determine whether the term independent variable or dependent variable is appropriate.

· Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?

· In an experiment, this variable is expected to be affected by the manipulation.

· Criterion variable is synonymous with this term.

· Several of these variables are somewhat correlated and are therefore are not independent among themselves.

· A predictor variable is synonymous with this term.

Fill in the blanks with the term independent variable, dependent variable, or moderating variable.

· Incentives ___ are expected to increase productivity ___ especially among newer employees ___.

· The ___ should not precede the ___ in a research study.

· In an experiment, participants experience a manipulation of the ___, called the experimental treatment.