case study delta

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Your job is to provide the best possible argument for why you believe your approach is correct. You need to support your position with quality arguments. Be sure in Part 1 that you DO NOT start to develop a detailed new business strategy for the organization. While you may think that they could benefit from a new strategy, your job in this situation is to craft an HR strategy to support the direction that the company has chosen to take. Your focus in Part 1 should be on identifying the strategy, determining if the HR department is supporting the strategy and then identify the strengths and weaknesses of the HR department. If you classify the company as a reactor, you should recommend (briefly) the approach you think the company should take in the future (defender, prospector, analyzer – you can’t develop an HR strategy if there is no real business strategy which is the case with the reactor); but BE BRIEF. Don’t craft a detailed new strategy. Just take a slide to recommend the approach you think the company should take and why. Make sure that you do not try to “fix” the HR problems here – that is for Part 2. DO NOT repeat case information. Your job is to analyze the information – I have read the case and understand the issues that the company is facing. In Part 2, present a SWOT analysis and present your recommended HR strategy that would address the issues raised in the two questions at the end of the case.

This case will be prepared as a power point presentation along with a two page executive summary (presenting highlights from both question 1 and question 2 – the summary should be double spaced, 12pt font, in MS-Word). Prepare your slides as if you were delivering a presentation to the CEO of Delta Airlines describing your HR plan for the organization.

 

 
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