MMIP Part 6
ZOOMBUSI 520Page 1 of 1MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP) RECOMMENDATIONSASSIGNMENT INSTRUCTIONSOverview:Each student must complete an individual marketing project. Your first task is to select a projecttopic. No two students will work on the same product/service. This must be an existing product,service, or organization.INSTRUCTIONSThe same project topic must be used in all installments. When completing an assignment for agiven module, the student will assume the role of marketing manager for the selectedorganization. All student responses must be based on research. View the entire course textbook(all chapters) as a resource for the assignment, meaning it may be necessary to locateassignment-related material in chapters other than those corresponding with the module in whichthe assignment is located. While the effort has been made to ensure that all material necessaryfor assignment completion is found in the textbook, contact the instructor immediately ifinformation needed to complete the assignment cannot be located in the textbook. The instructorwill then provide instructions on locating the required material. Quotes must be minimized andlong quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketingjournals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research,etc.), practitioner publications, and the course textbook. Assignments must be submitted thoughSafe Assign.In Week 8, the student will submit a 600-word recommendations document (12-point TimesNew Roman font, double spaced), based on information gathered over the course of the sessionwhile completing the project installments. A minimum of five strategic and five operationalrecommendatios must be offered. The student will add scriptural integration throughout therecommendations, quoting relevant scripture verses as appropriate. There must be a minimum of10 relevant scriptural quotes found throughout the recommendations document, with theirrelevance to the recommendations explained. The 600-word requirement does not include thetitle page, scriptural quotes, or references.The recommendations document must include a title page, a brief introduction delineating therecommendations, and a separate section (with heading) for each recommendation. At least 5scholarly resources (in addition to the Bible) must be used. The recommendations documentmust be submitted to SafeAssign to check for plagiarism issues (3 draft checks are available).The assignment should be submitted as a Microsoft Word document.
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