Central Virginia Community College NH Hoteles Business Intelligence Analysis

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Topic: Case Study – NH Hoteles

Overview: Social media and the Internet have transformed the hotel industry. By writing millions of reviews a year on websites and mobile apps, travelers are among the most empowered and influential consumers in the world. As NH Hoteles aggressively expanded their global reach, accessing and analyzing the vast amount of customer feedback became critically important to maintaining their online reputation – and securing their future success. Review the case study in the rubric and respond to the questions listed in the critical elements section to develop the content of your essay.

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