“Changing Marketing Strategy” Please respond to the following:
- Chose a company that you feel needs a tweak to its marketing strategy and recommend a change. Provide a rationale for your recommendation.
- In 2011, Netflix made two major blunders that impacted the number of subscribers, revenue, and the stock price: the separation of the DVD business and the increase in subscription fees. From the first two e-Activities, assess the situation today. Determine what price Netflix paid to get where they are today.