Ethics & International Business
Coca Cola Case #2: page 18
1. In a narrative format, discuss the key facts and critical issues presented in the case.
2. In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination?
3. As one of world’s most valuable brands, what impact has Coca-Cola’s ongoing struggle with ethics issues had on it reputation?
4. As CEO of Coca Cola, outline a global initiative to manage your ethical risks and reputation.
*NOTE: Please answer each question with the minimum word count of 200-250 words. Review attachment for Case 2, Coca Cola starting on page 18, and answer each question thoroughly. Place answers underneath each question so I know how to break it down, total of 4 questions. Use APA format to include in-text citations and a reference page. Use the attachment as a reference as well. Let me know if you have any questions or comments.