Collecting the Secondary Data from Inside and Outside the Organization
ted & wallys
Gather the background information about the industry of your group’s business. This industry analysis should include:
- description of the industry
- size of the local industry
- listing of local competitors
- challenges facing the industry
- opportunities and future growth potential of the industry
- information sources (e.g. citations) for investigating the industry/specific business
Each member of the group needs to supply their own version of this; the information collected will be used later in the marketing research presentation. Please provide a minimum of 500 words for this documentation.
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