- MO1: Understand the purpose of new product development and the reasons why new products fail (CO3, 5)
- MO2: Become familiar with the Power and influence of a brand and how to reverse a negative brand image (CO3, 5)
The situational analysis section of your marketing plan identifies where the company is now. Think of the company relative to its competitors and Include a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in this section that examines the marketing mix (product, price, place, promotion) and service, people, processes. Include customer insights: what do your customers like about your company? What do your customers dislike about your company? For more information on the SOSTAC® marketing plan, refer to the course materials.
Your assignment should be 2-3 pages and follow the APA guidelines (6th Edition) by including a title page, written in Times Roman, 12-point font, doubled spaced, use left justify, and with one-inch margins.