“Creating Satisfied Long-Term Customers”

Usually, the most challenging part of the sales process for building long-term relationships is the closing of the sale. Many customers view it as the end of the sales process while successful salespersons view it as the establishment of a partnership with the customer. Analyze and describe three different tactics for closing a sale. Determine which tactic would be the most effective in establishing a long-term partnership with the customer. Support your reasoning.

Imagine that you are a customer in the process of closing a sale on a product of your choice with a salesperson. Describe the tactic for closing a sale that the salesperson used. Determine if you believe that the closing of this sale was the end of the process or the start of a partnership.

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