Develop a Relationship Strategy

I will choose whoever is best for me and first to bid that means he/she will be good and fast in answering

Develop a Relationship Strategy (Ch. 2 & 3 of Selling Today)

Describe specific techniques salespeople can use to build customer rapport, trust, and mutual respect to ensure a positive long-term relationship.
What policies should the company implement to encourage salespeople to develop a positive self-image, integrity, ethics, and a professional image?