Developing Retail and Promotion Strategies

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Respond to the following questions. Your response must be in a Word document in APA format. Your paper should be 4‐5 pages in length, double spaced, with at least three resources cited other than the course textbook. 

1. Why is it necessary to develop a thorough, well‐integrated retail strategy? What could happen if a retailer does not develop such a strategy? 

2. Develop sales promotion for each of the following: 

a. A nearby regional shopping center 

b. A new restaurant 

c. An off‐price apparel retailer 

 
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