Difference

/in /by

Difference

You are a marketing analyst in a large grocery store chain. Your job entails developing a robust customer knowledge base utilizing the company’s vast database of in-store purchases. To date, you have been able to build a profile of your customer base, draw inferences about different customer groupings, and compare customer behaviors across the different sales regions. Your task is to:

  • Describe the business benefits of parameter estimation. Provide examples of the type of parameters that might be of interest to decision makers in areas such as marketing.
  • Elaborate on how being able to estimate those parameters would benefit the quality of the resultant decisions.
  • Describe the business benefits of drawing inferences—specifically, when it is advantageous to rely on inferences and what is required to ascertain the correctness of inferences.
  • Discuss the relationship between tests of difference and hypothesis testing in the context of designing marketing promotions.

Submit your answers in a 2- to 3-page Microsoft Word document.

Name your document SU_MBA5008_W3_A2_LastName_FirstInitial.doc.

 
Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.