Direct Marketing: Real People, Real Choices

Consider the different types of direct marketing:

  • Mail order, such as catalogs or direct mail
  • Telemarketing and direct-response advertising, including infomercials and home-shopping networks
  • M-commerce, which is marketing directed at mobile-communication devices, such as cell phones

Design a form of direct marketing for Covergirl cosmetics. 

Answer, in 600 words the following questions:

  • Which forms of direct marketing captured your attention? Why?
  • How responsive are you to direct-marketing strategies? Why? 

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