Essay Marketing-week 3
For this assignment you must write a one page essay, maximum of two pages. Use size 12 font and double spaced with a maximum of 1′ margins. Responses must be grammatically correct and free of errors. Use MLA format
****Professor will perform plagiarism check, so please no copying*****
Review each website and answer all of the questions below for each website:
www.fallon.com, www.leoburnett.com, www.mcccann.com, www.modemmedia.com, www.teamoneady.com, www.phelpsgroup.com
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What is the focus of the agency’s work? (eg., consumer, business to business, ethnic, general market?)
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What are the scope and size of the agency’s business? Who makes up its clientele?
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What is the agency’s mission statement or philosophy? How does that affect its client base?
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What is the agency’s positioning (eg. Creative-driven, strategy-driven, media-driven)?
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What is your overall impression of the agency and its work?
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