You are to answer the questions in the way(s) that you believe are the most thorough, most descriptive, and most analytical.
You are to compose a short paper that addresses all questions asked at the end of the case. your answers must be in an essay format. Keep in mind that communication has multiple dimensions to it. Communicating substantive information is only one dimension. How well you communicate it and the grasp of the English language that you display in your communications will all have a bearing on how the individual grading your submission will evaluate it.