Facebook Social Marketing Essay

In < 700 words, write a response essay that addresses the following questions/issues:

● What are some of the ways in which Facebook has adjusted its advertising strategy for a mobile, app-based world?

● How was Little Passports able to achieve a considerable level of success by using Facebook’s ad platform?

● How do you feel personally about Facebook’s LookAlike Audiences program? Why do you think Mark Zuckerberg expressed fears about putting more ads into users’ news feeds?

In this section, feel free to talk about your own experiences as a user of Facebook (or any other, similar online community).

Are there any particular advertisements (or advertising approaches) that you felt were particularly good? Or, have you ever felt a negative reaction towards such ads?

No citations are needed, either. Most of your time and energy should be devoted to the third section. I am looking to see case write-ups that demonstrate originality

and kindly check the attachment of materials

 

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