CLA2 will measure your understanding on global market opportunities, multi-cultural research, quantitative and qualitative research and the Internet as a tool in the research task. Please develop a 4-6 page APA formatted paper.
Read comprehensive case 4-6 “Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries” then address the following questions (can be found at www.mhhe.com/cateora16e, select student edition, cases).
1. Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behavior?
2. Should the U.S. government support U.S. tobacco company interests abroad?
3. Should a company be forced to stop marketing a product that is not illegal, such as cigarettes?