Grantham University Dee Jewels Project Management Proposal
DEE’S JEWELS PROJECT PROPOSAL OUTLINE
1.0 Executive summary
The purpose of this project proposal is to provide anoutlinefor an upcoming jewelry shop clearly and then use it as a plan and guide to understanding the business more concisely. Additionally, it seeks to align the different elements of the jewelry shop so as to increase transparency and openness on the affairs of the business.
The jewelry store is referred to as Dee’s Jewels, and it’s located in New York. It offers a great variety and selection of different jewelry designs. Some of the jewelry available includes; rings, bangles, earrings, and necklaces made either of gold, platinum or diamond.
Dee’s jewelry shop targets women, and men. As their primary market more especially the sociable and professional. The designs from the shop are designed explicitly for formal, casual, and business occasions. Customers can either purchase or order for customized designs at the shop at any time of the day and in the future online. The management ofDee’s Jewelsheavily relies on customer reports and feedbacks to improve on the services and products they offer.
2.0 Overview of the business
Dee’s Jewels essentially deals with the production and sale of jewelry. The shop also distributes the jewelry to local retail outlets in the outskirts of New York on request.
2.1 Objective
The fundamental objective is to be the top leading jewelry shop brand and to delight our different customers by offering quality products and service.
2.2 Shop description
The jewelry shop Dee’sjewels is an upcoming shop located inNew York. Currently, the store does not have any branches, but with subsequent expansions in the near future then satellite outlets will be established. The shop is owned by a local businessman by the name Dave Andrews. It offers a diversified range of jewelry products, which are created by professional designers.
2.3 Form of ownership
Dave Andrews is the sole owner of the jewelry store; he has a rich experience in designing and selling jewelry.
3.0 Market analysis
The jewelry market in the United States is mildly saturated; however, with proper market positioning Dee’s Jewels has earned a portion of the total market share of the entire jewelry market in New York City
3.1 The product
Dee’s jewels specifically make and sell platinum, gold, and diamond jewelry that are finely crafted for the sociable and professional woman and men. The jewelry selection uniquely ranges in various sizes, styles, and colors to meet the needs and wants of the modern everyday woman.
3.2 Comparative analyses
Some of the well-known competitors for Dee’s jewelsin New York and near are Blue Nile Store and Yanina & Co. Fine jewelry (Foursquare lists,2019). The store’s competitive edge is that it concentrates on selling gold and platinum jewelry which other competitors don’t do.
3.3 Licenses
Business license
Designs patents
Business patents
ISO 9001 series
3.5 marketing plan
Dee’s Jewels has employed efficient marketing plans in a bid to promote its products. Some of the strategies it has employed include; advertising both through the social media and on face to face basis.
Marketing strategy
The shop primary targets women and men in the city of New York. It’s for this reason that the store spends a significant portion of its net profits on marketing strategies customized to attract and net down the targeted market base(Ibis World, 2017).
Demographics
Professional and sociable woman and men
Women/men at the age of 18 and above
Women/men in a moderate to high income group
3.6 Operational plan
Dee’s Jewels has a well outlined and formal operational structure. The shop has the production and sales departments which facilitate in the production and subsequent sale of jewelry.
Plan location
Dee’s Jewels is located in New York City, and this is where it designs and sells the jewelry. This is essentially because its primary market is found in the city. Occasionally, the shop works with fashion and big publication magazines in an effort to improve and popularize the brand image.
3.7 Organization plan
The store is headed by a director who is also the owner. However, day to day operations of the store is lead by the manager who supervises the production and sales personnel.
3.8 Financial plan
The losses and profits show the profitability of the store; the store prepares; a balance sheet, income statement, and cash flow statements to showcase the financial health of the enterprise.
4.0 Conclusion
This proposal outline has clearly showcased the fundamental dynamics Dee’s jewels and its operations in the production and sale of jewelry in New York City
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