Health Care Marketing

Distinguish the factors that can move a product or service from one stage to another through the product lifecycle? Assess the factors which can be controlled by the organization as a function of the effectiveness of its strategic plan? Compare if the effectiveness of control varies according to whether it is in health care versus a high-technology industry such as computers, or versus manufacturing?

Niche and harvest strategies are two possibilities for any health care organization using the strategy/action match. Evaluate under what conditions would these approaches be relevant? Propose examples where each might prove beneficial.

 

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