Health Care Marketing

Compare the difference between the push strategy and the pull strategy in the channel of distribution. Assess how are they used with regard to the pharmaceutical industry today? Evaluate which approach seems to be used with greater frequency: push or pull? Assess why is this the case?

There are several alternative pricing strategies, such as bundled pricing or price skimming. Identify three such strategies, define each one, and provide an example showing how they can be implemented in the health care context.

With References

 

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