Health Care Marketing

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Strategy

Research of Hope Children’s Hospital (this is a made up facility-compare to children facilities in Orlando, Florida)

  1. Create the strategic option utilized: either a differentiation strategy or a cost strategy.
  2. What externalities could affect the life cycle of the product or service.
  3. Evaluate the strategies Mature Strategy, Niche strategy, Harvest strategy.
  4. Questions to consider:
    1. Is some segment or group of patients or customers not being served?
    2. Can the product/service be improved?
    3. Can the product/service be distributed more efficiently, or can
    4. Can the distribution access of the service mix be significantly increased?
    5. Can the product/service be offered at a lower price to be more attractive?
    6. Can a superior advertising campaign be mounted?
  5. Analyze which alternative branding approach will be utilized.
    1. Blanket branding
    2. Multi-brand strategy
    3. Reseller strategy
    4. Mixed branding
    5. Co-branding
    6. Another entity
    7. Push strategy
  6. Analyze your alternative pricing strategies
    1. Skim pricing
    2. Penetration pricing
    3. Elasticity pricing
    4. Cost-plus pricing
    5. Price bundling

Instructions

Should only be between 2 to 3 pages.

Requirements

References are to be scholarly peer reviewed resources ONLY, with a minimum of two (2) references. You MUST use the APA template for ALL written Assignments.

 
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