Healthcare Market

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources.Select 1 of the following in your community or surrounding area:Walk-in clinic, such as an urgent care facilityRetail clinic in your local grocery store or retail pharmacyNo-appointment physician’s officeResearch the market of this facility. Consider the following as you complete your research:Demographics of the consumers who use the facility selectedThe location of the facility selectedThe marketing used to bring in consumers to the facility selectedWrite a 700- to 1,050-word paper that analyzes the market perspective of the facility selected. Ensure you:Describe the facility selected, including its location.Analyze the demographics of the consumers who use the facility selected.Include the cultural and generational demographics in your analysis.Analyze the marketing approach used for the facility.Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.Consider whether marketing techniques can be the same when marketing to different demographics.Cite at least 1 reputable reference.Format your assignment according to APA guidelines.

 

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