Identify three or more of the secondary sources of information available for conducting market… 1 answer below »
Based on your research, develop an organizational profile for REI’s marketing environment, analyzing the key environmental factors of the U.S. economy, global economy, legal and regulatory environment, socio-cultural forces, and technological forces. • Identify three or more of the secondary sources of information available for conducting market research on REI. • Develop a short analysis of the value of these secondary sources, specifically in gathering information on REI. o How might these secondary sources be used to develop an integrated marketing plan? What are the limitations of the identified sources? o How valuable would their information be in developing a marketing plan that would contribute to the company’s economic success? What are potential limitations of these sources for this purpose?