Ikea in China An Arduous Journey

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Case Analysis Paper:

  • How has IKEA adapted to the Chinese market since 2008? What measures did it take to improve profitability?
  • What are the concerns relevant to IKEA as it plans future expansion in China?
  • How should IKEA respond to new trends in China, such as online retail sales?

Note: Your answers should be around 1000 – 1200 words, plus exhibits.

The Paper needs to be submitted via TURNITIN. Please cite all outside source

 
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