international-market-entry-plan
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REPORT – INTERNATIONAL MARKET ENTRY PLAN (PART A)
Due date: Time: Value: Length: Based on:
Sunday, 6 May 2018
23:59 hours (Australian Eastern Standard Time)
35%
2300 words ± 10%
Modules 1-9
Learning outcomes 1-2
Electronically through MyLO Assignment submission folder
Submission:
Before attempting this assignment:
Ensure the ‘Assessment’ section in this Unit Outline is read and understood. If you have any questions, please do not hesitate to contact the lecturer.
Students should refer to the ‘Guide to Assessment’ file under the Content tab on the unit MyLO site for guidelines on assignment presentation.
Ensure you understand the assignment question(s) and/or tasks. Once again, consult your lecturer should you be unsure of any matters.
Note: All students are required to submit this assignment to be eligible to undertake the final unit examination.
Task description & requirements
There are two assessments which require students to progressively develop key sections of an international Market Entry Plan over the course of the semester. Your Market Entry Plan (Parts A & B) is to be based on ONE (1) only of the three scenario options detailed below. These assessments are to be framed as reports to the senior management team of a firm seeking to internationalise or expand their international operations.
- a) A value-adding technology manufacturer based in Germany wanting to enter emerging economies of Hungary, Poland, or Turkey.
- b) A whisky distiller in Australia wanting to enter India, Brazil, or Japan.
- c) A major meat processor in Mexico, wanting to reduce dependence on US markets by entering South Korea, Vietnam, or Malaysia.
Department of Maritime and Logistics Management – JNB512 International Trade 16
For this assessment, you need to complete the following tasks: 1. Discuss the driving force for internationalising firms.
- Analyse those specific countries, markets and industries in the assessment scenario you have chosen. [10 Marks]
- Evaluate and analyse the internal and external environments for internationalisation opportunities and discuss the factors need to be considered to enable the setting of a robust internationalisation strategy for a firm. [15 Marks]
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