- Read Seth Godin’s 2003 article titled “In Praise of the Purple Cow”.
- In Godin’s article, he discusses how ideas spread. Based on the logic explained in the article, describe how a product currently offered by your employer (or another organization with which you are familiar) could be improved from asking two (2) new questions; what would those two (2) new questions be?
***This is a discussion, NOT a paper. Need at least 2 references. ***