Marketing discussion ( original work)

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The Death of the 4Ps?” Watch the video below and then respond to the questions that follow:

https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_n2bbedus/embed/iframe?&flashvars[streamerType]=auto

  • Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
  • Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.
  • What recommendations would you give the company who needs to update their approach?

 
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