Marketing final paper

Assume the role of a management consultant reporting to the CEO and Board of Directors at Coca-Cola. In your report, address the following points:

Define the marketing problems and opportunities.
Analyze Coca-Cola’s marketing and innovation strategy transformation designed to position the company on the cutting edge of consumer trends.
Evaluate Coca-Cola’s product strategy of developing healthy beverages.
Explain the underlying logic of Mary Minnick’s emphasis on understanding why people consume beverages.
Discuss the underlying logic of the non-carb drinks strategy.
Compare and contrast the performance of Coca-Cola and Pepsi.
Provide recommendations to management.Pepsi.

Writing the Final PaperThe Final Paper:

Must be eight to ten double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style
Must include a title page with the following:
a. Title of paper
b. Student’s name
c. Course name and number
d. Instructor’s name
e. Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least six scholarly sources,
Must document all sources in APA style,
Must include a separate reference page, formatted according to APA style