Marketing question
Assignment: Reflection Paper
This assignment will assess the following competency: 4. Demonstrate the ability to exhibit sound marketing decision-making.
Directions
Based on the learning experience in this course along with the new marketing knowledge that you have acquired discuss in 300 – 400 words how you can use these practices to improve the marketing effectiveness in your current organization. Discuss how you can forge a long-term marketing strategy in your organization. How can the establishment of effective workgroups assist you here?
These are the topics learnt: some of them can be used for this assignment.
– Marketing strategy : why is Marketing Management important
– Customer behavior
– Segmentation: market segment; demographic, geographic, psychological, behavior, B2B
– How do marketer segment the market
– Product positioning
– Positioning via price, and promotion
– Positioning: Assessment through the customer lens
– Targeting: what is targeting, and do marketers do it
– Sizing market
– Products: Goods and services
– Brands. What is a brand, what are branding strategies
– New product, why are new product important, how does Marketing develop new product for their customers
– What is the product life cycle?
– Pricing; why is pricing so important, low prices, high prices
– Customer and psychology of pricing
– Channel of distribution and logistics
– Advertising messages and marketing communication, what is advertising, why is it important, what market goals are sought from advertising campaigns, designing advertsising messages to meet marketing and corporate goals
– Integrated marketing communication and media choices
– Social media
– Customer satisfaction and customer relationship
– Marketing strategy
– Marketing research tools
– Marketing plans.
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