Marketing Strategy at JC Penny
Humphrey, P. & Harbin, J. (2015) J.C. Penney: A lesson in marketing strategy. Allied Academics International Conference: Proceedings of the International Academy for Case Studies, 22(1). Retrieved from http://libezproxy.nait.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=112686107&site=ehost-live&scope=site
Read the article mentioned above and then answer the following questions:
1) What went wrong? Did the new CEO understand his markets and/or customers?
2) How could the problems have been avoided?
I NEED JUST 1 PAGE SINGLE SPACED.