Write a 3-5 page paper/analysis on your chosen case study (Groupon). This week you will complete the Marketing Strategy for your chosen case study.
Consider these elements as you write your paper:
- Primary (and Secondary) Target Markets
- Product Strategy
- Pricing Strategy
- Distribution/Supply Chain Strategy
- Integrated Marketing Communication (Promotion) Strategy
Within your paper/analysis be sure to address the following:
- Include a title page and 2-3 references.
- Only the body of the paper will count toward the page requirement. Only one reference may be located online (not Wikipedia) and the other references must be located in the Grantham University online library.
- Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should be written in APA style. Please see your instructor for any further instructions.
Note: A complete layout of the marketing plan can be found in the Appendix of the text.