Mckenna JBR Marketing is everything, business reading notes help
Reading the following article Attached and writing a reading notes with no plagiarize
- -Two-page maximum
- -single space, business block, justified margins, 10-point font
- -APA bibliographic citation of the work as your ‘title’
- Central theme – identify author’s main lesson/argument – what is the author(s) teaching us
- Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject
- Main takeaways – so what and now what? How do we best apply the knowledge from this article/book?
mckenna_hbr_on__marketing_is_everything__1_.pdf
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