Mckenna JBR Marketing is everything, business reading notes help

Reading the following article Attached and writing a reading notes with no plagiarize


  1. -Two-page maximum 
  2. -single space, business block, justified margins, 10-point font 
  3. -APA bibliographic citation of the work as your ‘title’ 
  4. Central theme – identify author’s main lesson/argument – what is the author(s) teaching us 
  5. Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject
  6. Main takeaways – so what and now what? How do we best apply the knowledge from this article/book? 


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