MGT490 Saudi Electronic University Norwegian Airlines Case Study Discussion

Please go to Chapter 4 “Global Management” available in your textbook “Management: A Practical Approach” 7th edition by Kinicki, A., & Williams, B., at the end of the Chapter read Case Study: “Norwegian Air Shuttle Aspires to Become the Cheapest Global Airline” (Both are attached)

(1). What are the biggest challenges Norwegian experienced in trying to expand its airline across the globe?

(2). To what extent did you observe examples of ethnocentric, polycentric, or geocentric attitudes in this case? Provide examples to support your conclusions.

(3). Identify cultural differences that are likely to arise between Norwegian employees working in Denmark and Sweden and Thailand. How might these differences affect interpersonal interactions, and what can the company do to reduce any unintended conflict from these differences?

(4). What are the most important lessons to be learned about global management from this case? Discuss.

Times new Roman, 12pt, ~200-250 words/question

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