Mission and Vision Statements
Analysis of Mission and Vision Statements and the Company’s Strategic Direction (20%) The Analysis of Mission and Vision Statements and the Company’s Strategic Direction paper is an individual assignment that focuses on the analysis of the mission and vision statement and strategic direction of a fairly well known company. Students should select from the list of companies below. List of Company Selection: Arena Pharmaceuticals Office Depot Monster Worldwide The Washington Post Blackberry Education Management (EDMC) Eastman Kodak Sears JCPenney Best Buy Netflix Hewlett Packard There are two parts to this assignment. Part 1 focuses on the mission statement of the selected organization. Part 2 focuses on the strategic direction of the selected organization. Part 1:
Part 2: Students will identify strategies presented in this course that are currently being used by the company. The strategies should be identified and discussed at the corporate, business, and functional levels. Required Elements to include in Strategic Analysis:
Required Formatting of Paper:
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