MKT/421 BLUE OCEAN STRATEGY PAPER

Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:A description of blue ocean strategy and its importanceA product or service that might be considered a blue ocean move and whyAn alternative red ocean move for the same product or service along with the pros and cons of that strategyFormat your paper consistent with APA guidelines.

 

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