MKT/421 -Cultural and Ethical Considerations Paper

Cultural and Ethical Considerations Paper

    • Due Jun 15, 11:59 am

Select an industry or emerging business. Write a 750- to 1,000- word paper that identifies the uniqueness and
challenges for global expansion: 

• Understanding cultural differences in both nonverbal and verbal communications are critical for successful global business expansion.
• Other external environmental factors, such as political, regulatory, business customs and practices, and economies, can also impact operations.
• Select one country outside the United States and identify and explain the importance of at least five (5) factors that could influence your decision to expand a business into that country.

Format your paper consistent with APA guidelines.

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