MKT100 TUI Mod 4 Free Offers and Pricing and Reflection Discussion

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Discussion: Free Offers and Pricing

Please note that this class discussion has three discussions – for week one (1), week two (2) and Reflection…..

Trident Symposium International’s (TSI) focus for this week is pricing strategy: a component of the marketing mix. Consider the Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.

WEEK 1 DISCUSSION POST

Provide a brief introduction of the company with which you are working.

Discuss what pricing objectives you would consider for your product/service.

Identify the pricing objective and strategy you will ultimately choose and explain why.

This post should be 3 paragraphs in length (300 words). Since you are engaging in research, be sure to cite and reference the source(s) in APA format.

Perceived Value

Not all benefits or costs can be quantified in dollars. A product’s aesthetic appeal, extra technical support, and reputation are harder to quantify in economic terms, yet they can have a profound impact on customer perceptions of value.

WEEK 2 DISCUSSION POST

Provide a brief introduction of the company with which you are working.

Discuss ways you can improve perceived customer value.

Analyze how psychological motives help shape emotional benefits and customer perceptions of value.

Analyze how the personality of an endorser shapes the emotional benefits of the product.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.

Discussion: End of Session Self-Reflection

Class is rapidly coming to an end. Reflect on what you are taking away from the class and what improvements you’ll make to the way you think about marketing management personally and as a professional.

This post should be 2 paragraphs in length (at least 100 words). No research is required; this is a reflection assignment.

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BACKGROUND Discussion

Discussion

Core Concepts of Marketing- Chapter 9 Pricing the Product (PDF)

“5 Marketing KPIs You Cannot Measure but Should Care About” – Nicole Rodrigues
http://www.marketingjournal.org/5-marketing-kpis-y…

 
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