Module 02 Written Assignment – Successful Business Research

Select one of the two following articles that discuss a company’s proposed research and development methods. Write a 2 page paper noting what types of research you would use for a business project to be successful. What outcomes do you expect with using these types of business research?

Craumer, M., Kelley, T., Pejovich, P., Duncan, L., & Kao, J. (2002). The Sputtering R&D Machine. Harvard Business Review, 80(8), 25-36. Link to article.

Nohria, N. (2005). Feed R&D–or Farm It Out? Harvard Business Review, 83(7/8), 17-28. Link to article.

 

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