Morgan State University Marketing to The Bottom of The Pyramid Case Analysis
answers the questions below about the article i attached
1: What are some of the basic issues in marketing to the BOP to be addressed? |
2: Marketing to the BOP raises a number of issues around the social responsibility of marketing efforts. Explain the pros & cons on one of the following: |
•a) Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, etc. to people with little disposable income? |
•b) Can making loans to customers whose income is less than $100 monthly at interest rates of 20 percent to purchase TVs, cell phones and other consumer durables be justified? |
•c) One authority argues that squeezing profits from people with little disposable income—and often not enough to eat—isn’t capitalist exploitation but rather that it stimulates economic growth. |