Need business and finance help with Reading Notes on Business Marketing

Read the Article and write a reading notes by following requirements

Format:  Two-page maximum  single space, business block, justified margins, 10-point font 

 APA bibliographic citation of the work as your ‘title’

1.Content:  Central theme – identify author’s main lesson/argument – what is the author(s) teaching us 

2.Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject  

3.Main takeaways – so what and now what?  How do we best apply the knowledge from this article/book?  

marketing_myopia_by_theodore_levitt.pdf

 
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