NYIT Lenovo Building a Global Brand Discussion

READING the case “Lenovo Building a Global Brand” (I put this case on the attachment)

Two pages analysis, including:

Introduction – setting the context of the case (half page)

Analysis – PLEASE ADDRESS QUESTIONS ON pg. 13 (1.5 pages, most important)

Conclusion – what was the key takeaways in regards to building brands (half page)

 

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