Online Retailing: Risk involved with online store — discussion question

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Do you believe there is any risk involved with having an online store?  Please try to provide specific supporting details and references.  In an effort to get this discussion moving I have provided some risk examples.  Some of the risks that are often discussed and frequently undervalued are capital, security for the site and consumer, and the ability to convert clicks to customers.

(Please provide good quality and original response. Thank you!)

 
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