Phase II: Company Profile and Industry Overview

Phase II: Company Profile and Industry OverviewCompany ProfileThis is an overview of your organization including who is involved and the scope of what the company does.Type of OrganizationName of OrganizationHours of OperationScope of Service LineClients ServedLocation of clinics/servicesDescription of BusinessIndustry Overviewthis is an analysis of the industry and economy in which the organization operatesit demonstrated a current understanding of industry characteristics and trendsa trend is a definite, predictable direction of eventsConduct this type of research using secondary data sourcesSee the below areas that should be covered in the industry overview and the chapters where you can review the subjects:Overall Business or Client Trends and OpportunitiesSocial changes – Chapter 3Economic reimbursement changes – Chapter 3Demographic changes – Chapter 3Health care delivery changes – Chapter 3Regulatory/political changes – Chapter 3Key success factors in your segment of the industry – Chapter 3Barriers to entry in your segment of the industry – Chapter 2Barriers to exist in your segment of the industry – Chapter 2Book:Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett PublishersReference for book:Berkowitz, E. N. (2022). Essentials of health care marketing. Burlington, MA: Jones & Bartlett Learning.

 

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