positioning statement and motto 7

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assignment 1

Positioning Statement and Motto

Due Week 4 and worth 175 points

Click here and for a step by step video tutorial on this assignment.

Welcome to the Week 4 Resource Center!

You do not have to click and view on every item each week, these items are here to help you get a better understanding of the Weekly Material, as well as other resources I think you may find helpful. Think of it like a buffet, if you know and understand the material, pass it on by, but if you do not understand the material, click on it and open it up to see what you can learn from it.

To access the material, simply click on the Resource name and it will open up in a new window for you to view.

Assignment 1 Preparation and video tutorial: Here is the Playlist that contains all three sections of the Week 4 Assignment 1 that I have asked you to complete over the last three weeks. The 3rd video in the Playlist is the newest one, to cover this week’s sections.

Click here to view additional information and an in depth discussion of what needs to go in each section of the paper (for the headings I assigned to be worked on for this week).

Click here to view the assignment details, which will contain your template and all necessary information.

APA Reference & In Text Citation Tutorial Play List

Here is a quick playlist walking you through how to cite, source, and reference your source material. I have divided it up into three different videos, to keep from overwhelming you. I encourage you to view this playlist prior to working on your Week 4 Assignment 1 and if you need help citing and referencing all sources you use in your Discussion Boards.

Chapter Materials:

Chapter 6: PowerPoint Lecture Notes

Helpful Weblinks:

How To Identify Your Market And Size Up Competitors– Article that goes into detail on how to identify and then examine your competitors.

Marketing Notes – Identifying and Analyzing Competitors– Weblink that goes into the definition of competitors, how to identify them, and then how to analyze them, so you will know exactly how to compete with them.

What a Unique Selling Proposition Really Means & Why Your Business MUST Have One– Amazing weblink that goes into detail on exactly what a USP is and how to create one, as well as, some wonderful examples of some you might know.

In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Hewlett Packard, Subway, or Sony.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view each available brand).

Chrysler in motion

Alfa Romeo

General Brand Marketing

Reflected in the distinctive, fluid lines of an Alfa Romeo is the brand’s long sporting tradition.

Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Alfa Romeo cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.

Click here to view the grading rubric.

Amazon

Hewlett-Packard (HP)

HP’s 2013 Mission Statement
“The HP Way”, which states company’s values and objectives.
Our vision is to create technology that makes life better for everyone, everywhere – every person, every organization, and every community around the globe. This motivates us – inspires us – to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze. We won’t stop pushing ahead, because you won’t stop pushing ahead. You’re reinventing how you work. How you play. How you live. With our technology, you’ll reinvent your world.

Amazon

Subway

Subway’s 2013 Mission Statement
“To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Fast Food industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they want it.”

Subway’s Vision
Our vision is to make our restaurants and operations as environmentally and socially responsible as possible.

Amazon

Sony

Sony’s Vision Statement
With regard to its corporate vision, Sony states, “Our vision is to use our passion for technology, content and services to deliver kando, in ways that only Sony can.” In this vision, emphasis is on the concept of kando. The following components are present in Sony Corporation’s vision statement:

  1. Deliver kando
  2. Use our passion for technology, content and services
  3. Ways that only Sony can

Sony’s Mission Statement
Sony’s corporate mission is to be “a company that provides customers with kando – to move them emotionally – and inspires and fulfills their curiosity.” The mission highlights the importance of kando and what it does for customers. Sony’s mission statement has the following components:

  1. Provides customers with kando
  2. Inspires and fulfills their curiosity

 

 
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