After reading theOgden Publications Strategy (attached herein)case, write a 300-400 word essay in which you address the following questions:
- What are some of the key customer touch points for Ogden Publications?
- How does Ogden Publications use integrated marketing communications to provide a consistent message across these customer touch points?
- How does Ogden Publications benefit from using integrated marketing communications to respond to the actions of their competitors?”
The paper must be researched using
at least two scholarly or professional marketing resources.
The references must be cited and properly placed on the reference page using APA formatting.