Length: 1000-1500 words
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What is a Proposal? Quite simply, a proposal is a persuasive document that sells the idea or service you are proposing. Proposals may be unsolicited or requested (i.e., a RFP – Request for Proposal), internal or external.
A good technical writer knows the characteristics of a persuasive proposal:
- Summarise your proposal [the abstract] briefly but completely; we are a nation of “skimmers,” not readers;
- Organise your proposal clearly (use a Table of Contents), and if you’re using more than five visuals, include a List of Illustrations or Figures. Unless instructed otherwise—include the following elements:
1. Title page
a. Title of proposal
b. Name of company, writer, writers, submitting proposal
c. Date on which the proposal was completed
2. Table of contents
a. Provide complete, clear listing of contents
b. Gear your Table of Contents (TOC) to meet the needs of different audiences
3. List of illustrations
a. Include below the TOC or on a separate page
b. Provide enough detail so that the reader can determine the content of each illustration or figure
4. Abstract (or Summary)
a. Limit your abstract to three to ten sentences
b. Briefly focus on i) the problem necessitating the proposal, ii) your suggested solution, and iii) the benefits derived when your proposal is implemented
5. Introduction (Purpose and Problem)
a. Purpose – in one to three sentences, tell your readers the reason for your proposal (explain why you are writing and what you hope to achieve);
i. Highlight the importance of your proposal.
ii. Clearly state the problem (and reveal your knowledge of the situation)
iii. Note: Spend more time explaining the problem than on stating the proposal’s purpose.
6. Discussion (the body of the proposal)
a. Sell your product, service, or suggested solution.
b. Provide any of the following components as applicable:
i. Technical descriptions of mechanisms, tools, facilities, or products
ii. Technical instructions
iv. Managerial chains of command (organizational charts)
v. Biographical sketches of personnel
viii. Cost charts
a. Sum up your proposal and provide a sense of closure
b. If appropriate restate the problem, your solution, and the probable benefits
a. In a proposal going to a multi-level audience, provide a glossary that explains any technical terms you’ve included
b. Make sure your glossary is in alphabetical order and is easy to read
9. Works cited page
a. References to research articles
b. Make sure to use standard citation format consistently and accurately (e.g., APA referencing version 6)
a. Used to include additional information (e.g., surveys, previous report findings, etc.)
b. The information in an appendix should not be of primary importance (if it is, it should be in the body of the proposal). The appendix is designed for extra or supplementary information.
- Write a formal proposal arguing the benefits of a website (intranet or internet) for your company. Your primary audience will be the company president, Ms. Courtney Blair, who does not see the need for the website. Other members of your audience include the Board of Directors, and other administrators and managers within the company. Although your proposal will be directed solely to Ms. Blair keep the attitudes and interests of your entire audience in mind.
- The type of company you are working for and the type of website you are proposing will be of your choice. You have some freedom in your website project.
- Please write website proposal in a doc/docx file and submit it in Turnitin. Please DO NOT submit in PDF format.
- Include all the formal elements of the proposal outlined above with the exception of items you may not need, such as a List of Illustrations, Glossary, or Appendix. While I do not expect (or want!) you to produce a 20-page proposal, please write a 4-6 pages (1000-1500 words) proposal and try to make your proposal as persuasive, believable, complete, and professional as possible.
This assessment item covers Extract 7 (Organising and preparing reports and proposals). It is designed to facilitate your meeting of the learning outcome:
- Be able to practise, develop, refine and demonstrate written language skills so students are able to write clearly, correctly and concisely.
The website proposal marking rubric:
|Cover page and table of contents (5 marks)|
|The executive summary (10 marks)|
|The need (5 marks)|
|The solution (10 marks)|
|Website organisation (5 marks)|
|Cost analysis (5marks)|
|Appendix/Glossary/References (10 marks)|
The section is extremely well-developed, professionally and elegantly formatted. The student demonstrates masterful evaluation of the material and topics required to complete the task. The section skilfully presents the material and topics in a clear, logical, organized and concise way.
The section is of high quality and professionally formatted. The material and topics are presented very well, with clear, correct and concise delivery of the main points to convey a well-developed analysis and understanding of the topic and the presentation requirements.
The section is developed and formatted satisfactorily. The student complies with the basic requirements of the section and there is a logical structure to the presentation. The writing is acceptably clear and concise. Demonstrates correct understanding of basic concepts.
The section contains most of the essential components with evidence of some attempt to format appropriately. Poorly structured presentation but conveys basic understanding of the concepts.
Almost none of the required themes are elaborated in the section. The writing is disorganized and very difficult to understand. No discussion. The student does not elaborate the topic or skips the section.