Rachel’s discussion of Coach, Short Coach discussion post help

In Rachel’s discussion of Coach, she has identified that younger and older consumers should be targeted. How should an organization determine who the organization should target? What are the basic questions/considerations that an organization should assess when defining a new or expanded consumer population. Use a minimum of two non-textbook or blog sources to support this substantive posting.

Please see the attachment for Rachel’s post that the response must be based on. 

1.5 pages, double spaced, APA format. Please submit in a timely manner.

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