Read the guideline below and write a short essay (Maximum 1.5 pages)

Describe the consumer decision making process for a product or service you recently purchased. Detail each step of the process: Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, and Post-Purchase Evaluation. Identify the aspects of the process that were most painful and rewarding for you as a buyer. Make recommendations to sellers on how to improve the pain points and/or take advantage of the rewarding steps.

Length Maximum: 1.5 pages, double-spaced, 1” margins, Times New Roman 12-point font.

Let’s say: I just bought a new sealed Macbook Pro 2019 from Ebay.

Most painful: Not trustworthy as retailer Apple Store.

Rewarding: Received Item as described, cheaper price

 

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